{"id":2909,"date":"2025-09-11T12:49:43","date_gmt":"2025-09-11T10:49:43","guid":{"rendered":"https:\/\/www.digitaltransformation.rw.fau.eu\/?page_id=2909"},"modified":"2025-10-31T14:49:19","modified_gmt":"2025-10-31T13:49:19","slug":"digitale-interventionen-fuer-gesundes-und-nachhaltiges-konsumverhalten","status":"publish","type":"page","link":"https:\/\/www.digitaltransformation.rw.fau.eu\/de\/startseite\/forschung\/digitale-interventionen-fuer-gesundes-und-nachhaltiges-konsumverhalten\/","title":{"rendered":"Digitale Interventionen f\u00fcr gesundes und nachhaltiges Konsumverhalten"},"content":{"rendered":"\n<p><strong>Unsere Forschung in diesem Bereich untersucht, wie digitale Umgebungen \u2013 durch sorgf\u00e4ltig gestaltete Entscheidungsarchitekturen \u2013 Menschen dabei helfen k\u00f6nnen, ihre allt\u00e4glichen Entscheidungen mit ihren langfristigen Zielen und Pr\u00e4ferenzen in Einklang zu bringen.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Obwohl viele Menschen ein ges\u00fcnderes und umweltbewussteres Leben anstreben, f\u00e4llt es ihnen oft schwer, dies umzusetzen, beispielsweise aufgrund von kognitiver \u00dcberlastung, begrenzter Selbstkontrolle, sozialem Druck oder dem Einfluss von \u00fcberzeugendem Marketing. Digitale&nbsp;Umgebungen&nbsp;\u2013&nbsp;darunter&nbsp;Apps, Websites und Online-Plattformen&nbsp;\u2014&nbsp;schaffen&nbsp;neue M\u00f6glichkeiten,&nbsp;Verbraucher&nbsp;in&nbsp;Echtzeit&nbsp;dabei&nbsp;zu&nbsp;unterst\u00fctzen,&nbsp;gem\u00e4\u00df&nbsp;ihrer&nbsp;langfristigen&nbsp;Bestrebungen zu&nbsp;handeln.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Auf Basis von&nbsp;Theorien&nbsp;aus&nbsp;der&nbsp;Psychologie,&nbsp;Verhaltens\u00f6konomie,&nbsp;verhaltensorientierten Politikforschung&nbsp;und&nbsp;Wirtschaftsinformatik&nbsp;entwickeln&nbsp;wir&nbsp;Verhaltensinterventionen&nbsp;f\u00fcr&nbsp;digitale Umgebungen.&nbsp;Wir&nbsp;untersuchen&nbsp;die&nbsp;Wirksamkeit&nbsp;dieser&nbsp;Interventionen&nbsp;auf die&nbsp;Entscheidungsfindung&nbsp;in&nbsp;verschiedenen&nbsp;realen&nbsp;Kontexten&nbsp;\u2013&nbsp;wie&nbsp;beispielsweise&nbsp;Online-Lebensmittelgesch\u00e4ften&nbsp;\u2013&nbsp;mithilfe&nbsp;von&nbsp;Labor-, Online- und&nbsp;Feldexperimenten.&nbsp;Unsere&nbsp;Arbeit&nbsp;verkn\u00fcpft&nbsp;verhaltenswissenschaftliche&nbsp;Forschung mit&nbsp;digitalen&nbsp;Technologien&nbsp;und&nbsp;zielt&nbsp;darauf&nbsp;ab,&nbsp;praktische,&nbsp;evidenzbasierte&nbsp;L\u00f6sungen&nbsp;f\u00fcr&nbsp;dr\u00e4ngende gesellschaftliche&nbsp;Herausforderungen&nbsp;zu&nbsp;entwickeln.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aktuelle Projekte<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overcoming cognitive biases in travel planning<\/li>\n\n\n\n<li>Behavioral interventions in online shopping for healthier and more sustainable consumer decisions<\/li>\n\n\n\n<li>Data Donations and digital nudges for sustainable behavior change<\/li>\n\n\n\n<li>SHOPHERO: Leveraging loyalty card data to reduce the impact of consumer food choices<\/li>\n\n\n\n<li>Apps on track: Digital influence on public transport use among the elderly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Abgeschlossene Projekte<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce widget for nutrition and sustainability<\/li>\n\n\n\n<li>Accuracy of food choice self-reports<\/li>\n\n\n\n<li>Promoting healthier food product choices with salience, transparency, and self-nudging<\/li>\n\n\n\n<li>Pro-self, pro-social, or pro-profit? Framing effects in digital nutrition nudges<\/li>\n\n\n\n<li>Effectiveness and ethics of digital salience nudges for healthier food choices<\/li>\n\n\n\n<li>Digital choice architecture and electronic word-of-mouth<\/li>\n\n\n\n<li>Complementarities in behavioral interventions<\/li>\n\n\n\n<li>Goal setting and financial incentives for energy conservation<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-rrze-elements-collapsibles \"><div class=\"accordion\">\n<div class=\"wp-block-rrze-elements-collapse \"><div class=\"accordion-group \"><h2 class=\"accordion-heading\"><button class=\"accordion-toggle\" data-toggle=\"collapse\" data-name=\"publikationen\" data-href=\"#publikationen\" type=\"button\" aria-expanded=\"false\" aria-controls=\"publikationen-section\" id=\"publikationen\">Publikationen<\/button><\/h2><div id=\"publikationen-section\" class=\"accordion-body \" aria-labelledby=\"publikationen\" role=\"region\" name=\"publikationen\"><div class=\"accordion-inner clearfix\">\n\n<ul class=\"wp-block-list\">\n<li>Manzke, L., O&#8217;Sullivan, K., &amp; Tiefenbeck, V. (2025). <em>\u201cDid I buy that just now?\u201d\u2013Investigating factors influencing the accuracy of food choice self-reports in a simulated online grocery store.<\/em> <strong>Appetite<\/strong><\/li>\n\n\n\n<li>Kuhlemann, S., Mehta, P., &amp; Tiefenbeck, V. (2024). <em>Greener or Faster: Unraveling the Impact of Travel Time Presentation on Rail vs. Air Travel Decision-Making. <\/em><strong>International Conference on Information Systems (ICIS 2024)<\/strong>. \u2013 <strong>Best paper nominee.<\/strong><\/li>\n\n\n\n<li>Fang, X., Goette, L., Rockenbach, B., Sutter, M., Tiefenbeck, V., Schoeb, S., Staake, T. (2023), <em>Complementarities in behavioral interventions: Evidence from a field experiment on resource conservation.<\/em> <strong>Journal of Public Economics<\/strong> 228 (2023): 105028.<\/li>\n\n\n\n<li>Michels, L., Schmitt, K., Ochmann, J., Laumer, S., Tiefenbeck, V.&nbsp; (2023), <em>Salience, transparency, and self-nudging: A digital nudge to promote healthier food product choices<\/em>. <strong>European Journal of Information Systems<\/strong>.<\/li>\n\n\n\n<li>Fuchs, K. L., Lian, J., Michels, L., Mayer, S., Toniato, E., &amp; Tiefenbeck, V. (2022). <em>Effects of Digital Food Labels on Healthy Food Choices in Online Grocery Shopping. <\/em><strong>Nutrients<\/strong>, 14(10), 2044.<\/li>\n\n\n\n<li>G\u00fcnther, S., Staake, T., Sch\u00f6b, S., Tiefenbeck, V. (2020). <em>The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies<\/em>. <strong>Global Environmental Change <\/strong>64, 102123,doi.org\/10.1016\/j.gloenvcha.2020.102123.<\/li>\n\n\n\n<li>Tiefenbeck, V., W\u00f6rner, A., Sch\u00f6b, S., Fleisch, E., Staake, T. (2019), <em>Real-time feedback promotes energy conservation in the absence of volunteer selection bias and monetary incentives<\/em>. <strong>Nature Energy<\/strong> 4(1), 35-41.<\/li>\n<\/ul>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsere Forschung in diesem Bereich untersucht, wie digitale Umgebungen \u2013 durch sorgf\u00e4ltig gestaltete Entscheidungsarchitekturen \u2013 Menschen dabei helfen k\u00f6nnen, ihre allt\u00e4glichen Entscheidungen mit ihren langfristigen Zielen und Pr\u00e4ferenzen in Einklang zu bringen. Obwohl viele Menschen ein ges\u00fcnderes und umweltbewussteres Leben anstreben, f\u00e4llt es ihnen oft schwer, dies umzusetzen, beispielsweise aufgrund von kognitiver \u00dcberlastung, begrenzter Selbstkontrolle, [&hellip;]<\/p>\n","protected":false},"author":2613,"featured_media":3144,"parent":2885,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-subnav.php","meta":{"_rrze_cache":"enabled","_rrze_multilang_single_locale":"de_DE","_rrze_multilang_single_source":"https:\/\/www.digitaltransformation.rw.fau.eu\/?page_id=2909","footnotes":""},"page_category":[22],"page_tag":[],"class_list":["post-2909","page","type-page","status-publish","has-post-thumbnail","hentry","page_category-allgemein","de-DE"],"_links":{"self":[{"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/pages\/2909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/users\/2613"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/comments?post=2909"}],"version-history":[{"count":10,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/pages\/2909\/revisions"}],"predecessor-version":[{"id":3173,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/pages\/2909\/revisions\/3173"}],"up":[{"embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/pages\/2885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/media\/3144"}],"wp:attachment":[{"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/media?parent=2909"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/page_category?post=2909"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/www.digitaltransformation.rw.fau.eu\/wp-json\/wp\/v2\/page_tag?post=2909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}