We leverage technology to promote sustainable behaviour

The Digital Transformation group develops data-driven tools to understand and to change human behaviour, with a focus on real-world applications in the energy, sustainability, mobility, and health context.  Information Systems are both a means and an end of our research: We use digital technologies to investigate human behaviour in the real world and we leverage behavioural insights to build more effective Information Systems.

The  team of the Digital Transformation group is led by tenure-track professor Verena Tiefenbeck. In 2019, she has received a 5-year research grant from the Bavarian State Ministry of Science and the Arts (now coordinated by the Bavarian Research Institute for Digital Transformation).

The Digital Transformatin group is part of the research alliance Bits to Energy Lab, with comprises four teams at ETH Zurich (Chair of Information Management), at the University of Bamberg (Chair of Information Systems and Energy Efficient Systems), at the University of St. Gallen (Chair of Information and Operation Management) and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Digital Transformation Group). Please visit for further information about projects of the research alliance.


  • We are looking for new team members to help us research innovative topics at the intersection of information systems and behavioural economics.

    PhD (100%, TV-L E13) or PostDoc (100%, TV-L E13/14): For details on the positions and application process, please visit our job ad.


  • On Sept. 16, Verena Tiefenbeck gave a keynote talk at the 11th International Conference on Energy Informatics in Freiburg in Breisgau, Germany. In her talk “From Control Loops to Control Groups: Human Behavior and the Energy Transition”, she highlighted that the human factor will play a more and mor...

  • We are very happy that on June 1st, Sophie Kuhlemann joined our team as a researcher!

    Sophie studied Spanish and Economics at the Julius-Maximilians University of Würzburg (JMU) from 2014 to 2018. After completing her bachelor's degree, Sophie began her master's studies in International Business...