We leverage technology to promote sustainable behaviour

The Digital Transformation group develops data-driven tools to understand and to change human behaviour, with a focus on real-world applications in the energy, sustainability, mobility, and health context.  Information Systems are both a means and an end of our research: We use digital technologies to investigate human behaviour in the real world and we leverage behavioural insights to build more effective Information Systems.

The  team of the Digital Transformation group is led by tenure-track professor Verena Tiefenbeck. In 2019, she has received a 5-year research grant from the Bavarian State Ministry of Science and the Arts (now coordinated by the Bavarian Research Institute for Digital Transformation).

The Digital Transformation group is part of the research alliance Bits to Energy Lab, with comprises four teams at ETH Zurich (Chair of Information Management), at the University of Bamberg (Chair of Information Systems and Energy Efficient Systems), at the University of St. Gallen (Chair of Information and Operation Management) and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Digital Transformation Group). Please visit for further information about projects of the research alliance.