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Prof. Dr. Verena Tiefenbeck

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Prof. Dr. Verena Tiefenbeck

Prof. Dr. Verena Tiefenbeck

Prof. Dr. Verena Tiefenbeck

School of Business, Economics and Society
Tenure-Track-Professur für Digitale Transformation

Room: Room 4.177
Lange Gasse 20
90403 Nürnberg
  • Phone number: +499115302-96412
  • Email: verena.tiefenbeck@fau.de
  • Twitter: Page of Verena Tiefenbeck
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Verena Tiefenbeck studied Mechanical Engineering and Management at TU Munich and Ecole Centrale Paris (double degree programme TIME, 2003-2009). After that, she spent 3.5 years in Boston as visiting Ph.D. student at the Massachusetts Institute of Technology and as research assistant at the Fraunhofer Center for Sustainable Energy Systems. In 2014, she completed her doctoral thesis on digital interventions for sustainable consumer behaviour at ETH Zurich (Chair of Information Management). Her doctoral thesis received both the ETH Medal and the SIAF award.

From 2014 to 2020, she lead the Bits to Energy Lab at ETH Zurich, an interdisciplinary research initiative that combines digital technologies and behavioural research to foster resource conservation. In parallel, she worked as postdoctoral researcher (30%, 2015-2018) and afterwards as visiting researcher at the Institute of Applied Microeconomics at the University of Bonn and she was part-time lecturer at the Institute of Technology Management at the University of St. Gallen (2017-2019).

In August 2019, Verena Tiefenbeck became tenure track professor for Digital Transformation at the School of Business, Economics and Society at Friedrich-Alexander-Universität Erlangen-Nürnberg. In addition, she leads a research group funded by the Bavarian State Ministry of Science and the Arts (coordinated by bidt). With that funding, she established the Bits to Energy Lab Nuremberg at FAU.

Verena Tiefenbeck’s research focuses on the digital transformation at the intersection of companies and consumers. She uses high-resolution data on human behaviour that are increasingly available both in corporate and in private contexts. These real-world data serve both to build and empirically evaluate theory and to inform the application-oriented design of information systems.

2025

  • Borzino N., Hiepler B., Schmitt K., Schmitz J., Schubert R., Tiefenbeck V.:
    Switching Off: Energy Saving Goals Outshine Incentives—Evidence from a Field Experiment
    In: Environmental & Resource Economics (2025), Article No.: 044001
    ISSN: 0924-6460
    DOI: 10.1007/s10640-025-00973-3

2024

  • Hevner AR., Parsons J., Brendel AB., Lukyanenko R., Tiefenbeck V., Tremblay MC., vom Brocke J.:
    Transparency in design science research
    In: Decision Support Systems 182 (2024), Article No.: 114236
    ISSN: 0167-9236
    DOI: 10.1016/j.dss.2024.114236
  • Kuhlemann S., Mehta P., Tiefenbeck V.:
    Greener or Faster: Unraveling the Impact of Travel Time Presentation on Rail vs. Air Travel Decision-Making
    International Conference on Information Systems (ICIS) 2024 (Bangkok, 15. December 2024 - 18. December 2024)
  • Merian S., O'Sullivan K., Stöckli S., Beretta C., Müller N., Tiefenbeck V., Fleisch E., Natter M.:
    A field experiment to assess barriers to accurate household food waste measurements
    In: Resources Conservation and Recycling 206 (2024), Article No.: 107644
    ISSN: 0921-3449
    DOI: 10.1016/j.resconrec.2024.107644
  • Ochmann J., Michels L., Tiefenbeck V., Maier C., Laumer S.:
    Perceived algorithmic fairness: An empirical study of transparency and anthropomorphism in algorithmic recruiting
    In: Information Systems Journal (2024)
    ISSN: 1350-1917
    DOI: 10.1111/isj.12482
  • Rosenberger J., Kuhlemann S., Tiefenbeck V., Kraus M., Zschech P.:
    The Impact of Transparency in AI Systems on Users’ Data-Sharing Intentions: A Scenario-Based Experiment
    19. Internationale Tagung Wirtschaftsinformatik (Würzburg, 16. September 2024 - 19. September 2024)
  • Wagon F., Fridgen G., Tiefenbeck V.:
    Shaping stable support: Leveraging digital feedback interventions to elicit socio-Political acceptance of renewable energy
    In: Energy Policy 195 (2024), Article No.: 114307
    ISSN: 0301-4215
    DOI: 10.1016/j.enpol.2024.114307

2023

  • Fang X., Götte L., Rockenbach B., Tiefenbeck V., Sutter M., Schöb S., Staake T.:
    Complementarities in behavioral interventions: Evidence from a field experiment on resource conservation
    In: Journal of Public Economics 228 (2023)
    ISSN: 0047-2727
    DOI: 10.1016/j.jpubeco.2023.105028
  • Merian S., O'Sullivan K., Stoeckli SJ., Beretta C., Tiefenbeck V., Mueller N., Fleisch E., Natter M.:
    A Field Experiment on Biases in Food Waste Measurement Methods
    EMAC Annual Conference 2023 (Odense, 23. May 2023 - 26. May 2023)
    In: Proceedings of the European Marketing Academy 2023
  • Michels L., Ochmann J., Schmitt K., Laumer S., Tiefenbeck V.:
    Salience, transparency, and self-nudging: a digital nudge to promote healthier food product choices
    In: European Journal of Information Systems (2023)
    ISSN: 0960-085X
    DOI: 10.1080/0960085X.2023.2229787
  • Staake T., Tiefenbeck V., Stiefmeier T.:
    Information Systems and Behavioural Change: Feedback Interventions to curb the consumption of natural resources
    In: Vanessa A. Cooper, Johann J. Kranz, Saji K. Mathew, Richard T. Watson (ed.): Handbook of Information Systems and the Environment, Cheltenham: Edward Elgar Publishing, 2023, p. 253-274 (Research Handbooks in Information Systems)
    ISBN: 9781802201857

    DOI: 10.4337/9781802201864
  • Wörner A., Tiefenbeck V., Ketter W.:
    Blockchain-enabled markets: A literature review with a focus on decentralised energy markets
    Edward Elgar Publishing Ltd., 2023
    ISBN: 9781802201864
  • Wörner A., Tiefenbeck V., Ketter W.:
    Chapter 16: Blockchain-enabled markets: A literature review
    In: Edward Elgar Publishing (ed.): Handbook of Information Systems and the Environment, Cheltenham: Edward Elgar Publishing, 2023
    ISBN: 9781802201857

    DOI: 10.4337/9781802201864

2022

  • Fuchs K., Lian J., Michels L., Mayer S., Toniato E., Tiefenbeck V.:
    Effects of Digital Food Labels on Healthy Food Choices in Online Grocery Shopping
    In: Nutrients 14 (2022)
    ISSN: 2072-6643
    DOI: 10.3390/nu14102044
  • Mehta P., Tiefenbeck V.:
    Solar PV sharing in urban energy communities: Impact of community configurations on profitability, autonomy and the electric grid
    In: Sustainable Cities and Society 87 (2022), Article No.: 104178
    ISSN: 2210-6707
    DOI: 10.1016/j.scs.2022.104178
  • Michels L., Ochmann J., Günther SA., Laumer S., Tiefenbeck V.:
    Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach
    HICSS 2022 (, 3. January 2022 - 7. January 2022)
    DOI: 10.24251/hicss.2022.574
  • Michels L., Ochmann J., Tiefenbeck V., Laumer S.:
    The Acceptance of AI-based Recommendations: An Elaboration Likelihood Perspective
    17. Internationale Tagung Wirtschaftsinformatik (, 21. February 2022 - 23. February 2022)
  • Wörner A., Tiefenbeck V., Wortmann F., Meeuw A., Ableitner L., Fleisch E., Azevedo I.:
    Bidding on a Peer-to-Peer Energy Market: An Exploratory Field Study
    In: Information Systems Research (2022)
    ISSN: 1047-7047
    DOI: 10.1287/isre.2021.1098

2021

  • Koch K., Tiefenbeck V., Liu S., Fleisch E., Wortmann F.:
    Taking mental health & well-being to the streets: An exploratory evaluation of in-vehicle interventions in the field
    ACM CHI Conference on Human Factors in Computing Systems (Online Virtual Conference (originally Yokohama, Japan), 8. May 2021 - 13. May 2021)
    DOI: 10.1145/3411764.3446865
  • Michels L., Schmitt K., Ochmann J., Laumer S., Tiefenbeck V.:
    Is It All About Transparency? The Effectiveness and Ethics of a Digital Salience Nudge
    Proceedings of the 2021 European Conference on Information Systems (Marrackech, Morocco, 14. June 2021 - 16. June 2021)
  • Pena-Bello A., Parra D., Herberz M., Tiefenbeck V., Patel MK., Hahnel UJJ.:
    Integration of prosumer peer-to-peer trading decisions into energy community modelling
    In: Nature Energy (2021)
    ISSN: 2058-7546
    DOI: 10.1038/s41560-021-00950-2
  • Toniato E., Mehta P., Marinkovic S., Tiefenbeck V.:
    Peak load minimization of an e-bus depot: impacts of user-set conditions in optimization algorithms
    In: Energy Informatics 4 (2021), Article No.: 23
    ISSN: 2520-8942
    DOI: 10.1186/s42162-021-00174-4

2020

  • Ableitner L., Tiefenbeck V., Meeuw A., Wörner A., Fleisch E., Wortmann F.:
    User behavior in a real-world peer-to-peer electricity market
    In: Applied Energy 270 (2020), Article No.: 115061
    ISSN: 0306-2619
    DOI: 10.1016/j.apenergy.2020.115061
  • Graf V., Graf-Drasch V., Tiefenbeck V., Weitzel R., Fridgen G.:
    Supporting Citizens’ Political Decision-Making Using Information Visualisation
    European Conference on Information Systems (ECIS 2020) (Marrakesch, 15. June 2020 - 17. June 2020)
    In: In Proceedings of the 28th European Conference on Information Systems (ECIS) 2020
  • Günther SA., Staake T., Schöb S., Tiefenbeck V.:
    The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies
    In: Global Environmental Change-Human and Policy Dimensions 64 (2020), Article No.: 102123
    ISSN: 0959-3780
    DOI: 10.1016/j.gloenvcha.2020.102123
  • Meeuw A., Schopfer S., Wörner A., Ableitner L., Tiefenbeck V., Fleisch E., Wortmann F.:
    Implementing a blockchain-based local energy market: Insights on communication and scalability
    In: Computer Communications 160 (2020), p. 158-171
    ISSN: 0140-3664
    DOI: 10.1016/j.comcom.2020.04.038
  • Ochmann J., Michels L., Zilker S., Tiefenbeck V., Laumer S.:
    The influence of algorithm aversion and anthropomorphic agent design on the acceptance of AI-based job recommendations
    Proceedings of the 41st International Conference on Information Systems (ICIS) (Hyderabad, Indien)
    In: International Conference on Information Systems (ICIS) (ed.): Proceedings of the 41st International Conference on Information Systems (ICIS) 2020

2019

  • Griego D., Schopfer S., Henze G., Fleisch E., Tiefenbeck V.:
    Aggregation effects for microgrid communities at varying sizes and prosumer‐consumer ratios
    In: Energy Procedia 159 (2019), p. 346-351
    ISSN: 1876-6102
    DOI: 10.1016/j.egypro.2019.01.004
  • Tiefenbeck V., Worner A., Schoeb S., Fleisch E., Staake T.:
    Real-time feedback reduces energy consumption among the broader public without financial incentives
    In: Nature Energy 4 (2019), p. 831–832
    ISSN: 2058-7546
    DOI: 10.1038/s41560-019-0480-5
  • Tiefenbeck V., Wörner A., Schöb S., Fleisch E., Staake T.:
    Energy conservation: Real-time feedback reduces energy consumption among the broader public without financial incentives
    In: Nature Energy 4 (2019), p. 831-832
    ISSN: 2058-7546
    DOI: 10.6084
  • Tiefenbeck V., Wörner A., Schöb S., Fleisch E., Staake T.:
    Real-time feedback promotes energy conservation in the absence of volunteer selection bias and monetary incentives
    In: Nature Energy 4 (2019), p. 35-41
    ISSN: 2058-7546
    DOI: 10.1038/s41560-018-0282-1
  • Weinhardt C., Mengelkamp E., Cramer W., Hambridge S., Hobert A., Kremers E., Otter W., Pinson P., Tiefenbeck V., Zade M.:
    How far along are local energy markets in the DACH+ region? A comparative market engineering approach
    2019 ACM e-Energy Workshop on Market Engineering (2019 e-Energy EME Workshop) (New York, USA, 25. June 2019 - 28. June 2019)
    DOI: 10.1145/3307772.3335318
  • Wörner A., Ableitner L., Meeuw A., Wortmann F., Tiefenbeck V.:
    Peer-to-peer energy trading in the real world: Market design and evaluation of the user value proposition. Proceedings of the International Conference on Information Systems
    International Conference on Information Systems (ICIS) 2019 (Munich, Germany)
  • Wörner A., Ableitner L., Meeuw A., Wortmann F., Tiefenbeck V.:
    Trading solar energy within the neighborhood: Field implementation of a blockchain-based electricity market
    8th DACH+ Conference on Energy Informatics (Salzburg, Austria, 26. September 2019 - 27. September 2020)
    DOI: 10.1186/s42162-019-0092-0

2018

  • Ableitner L., Schopfer S., Tiefenbeck V.:
    The role of the user in peer-to-peer energy communities
    5th European Conference on Behaviour and Energy Efficiency (Behave 2018) (Zürich, Switzerland)
  • Ableitner L., Tiefenbeck V., Fleisch E., Staake T.:
    Eco-feedback interventions: selective attention and actual behavior change
    Americas Conference on Information Systems (AMCIS 2016) (New Orleans, USA)
  • Dahlinger A., Tiefenbeck V., Ryder B., Gahr B., Fleisch E., Wortmann F.:
    The impact of numerical vs. symbolic eco-driving feedback on fuel consumption – a randomized control field trial
    In: Transportation Research Part D-Transport and Environment 65 (2018), p. 375-386
    ISSN: 1361-9209
    DOI: 10.1016/j.trd.2018.09.013
  • Kupfer A., Tiefenbeck V., Staake T.:
    The ambiguous boundary between professional and private use of information systems: a bibliometric analysis
    European Conference on Information Systems (ECIS 2018) (Portsmouth, United Kingdom)
  • Santini S., Tiefenbeck V.:
    6th DACH+ Conference on Energy Informatics (EnInf 2017)
    In: Computer Science - Research and Development 33 (2018), p. 1-2
    ISSN: 1865-2034
    DOI: 10.1007/s00450-017-0390-3
  • Schopfer S., Tiefenbeck V., Staake T.:
    Economic assessment of photovoltaic battery systems based on household load profiles
    In: Applied Energy 223 (2018), p. 229-248
    ISSN: 0306-2619
    DOI: 10.1016/j.apenergy.2018.03.185
  • Schopfer S., Tiefenbeck V., Staake T.:
    Profitability assessment of photovoltaic battery systems based on household load profiles
    In: Applied Energy 223 (2018), p. 229-248
    ISSN: 0306-2619
    DOI: 10.1016
  • Tiefenbeck V., Götte L., Degen K., Tasic V., Fleisch E., Lalive R., Staake T.:
    Overcoming salience bias: How real-time feedback fosters resource conservation
    In: Management Science 64 (2018), p. 1458-1476
    ISSN: 0025-1909
    DOI: 10.1287/mnsc.2016.2646
  • Wörner A., Tiefenbeck V.:
    The role of self-set goals in IS-enabled behavior change
    European Conference on Information Systems (ECIS 2018) (Portsmouth, United Kingdom)
    DOI: 10.3929/ethz-b-000291478

2017

  • Ableitner L., Tiefenbeck V., Hosseini S., Schöb S., Fridgen G., Staake T.:
    Real-world impact of Information Systems: the effect of seemingly small design choices
    Workshop on Information Technology and Systems (WITS) (Seoul, South Korea)
  • Tiefenbeck V.:
    Bring behaviour into the digital transformation
    In: Nature Energy 2 (2017), p. 17085-17087
    ISSN: 2058-7546
    DOI: 10.1038/nenergy.2017.85

2016

  • Ableitner L., Kupfer A., Tiefenbeck V., Schöb S., Staake T.:
    Resource conservation with Green IS: A field experiment on pecuniary and non-pecuniary strategies
    SIGGreen Pre-ICIS 2016 Workshop (Dublin, Ireland)
  • Kupfer A., Ableitner L., Schöb S., Tiefenbeck V.:
    Technology adoption vs. continuous usage intention: Do decision criteria change when using a technology?
    Americas Conference on Information Systems (AMCIS 2016) (San Diego, USA)
  • Kupfer A., Kehr F., Tiefenbeck V.:
    Towards a measurement scale for self-tracking: Attitudes and user characteristics
    European Conference on Information Systems (ECIS 2016) (Istanbul, Turkey)
  • Schopfer S., Tiefenbeck V., Fleisch E., Staake T.:
    Effect of tariff arbitrage on photovoltaic battery economics using predictive control
    International Conference on Energy, Environment and Economics (ICEEE 2016) (Edinburgh, United Kingdom)
  • Schopfer S., Tiefenbeck V., Fleisch E., Staake T.:
    Providing primary frequency control with residential scale photovoltaic-battery systems
    In: Computer Science - Research and Development 32 (2016), p. 105–115
    ISSN: 1865-2034
    DOI: 10.1007/s00450-016-0318-3
  • Schopfer S., Tiefenbeck V., Staake T.:
    Untersuchung des Selbstversorgungsgrades und der Wirtschaftlichkeit von PV-Batteriesystemen anhand eines grossen Smart-Meter-Datensatzes
    14. Symposium Energieinnovation 2016 (Graz, Austria)
  • Tiefenbeck V.:
    On the magnitude and persistence of the Hawthorne effect - evidence from four field studies
    4th European Conference on Behaviour and Energy Efficiency (Behave 2016) (Coimbra, Portugal)
  • Tiefenbeck V., Götte L., Schöb S., Staake T.:
    Better get focused: How feedback on a specific behavior can reduce energy consumption
    International Energy Policy & Programme Evaluation Conference (IEPPEC 2016) (Amsterdam, Netherlands)
  • Tiefenbeck V., Kupfer A., Ableitner L., Schöb S., Fleisch E., Staake T.:
    The uncertain path from good intentions to actual behavior: A field study on mobile app usage
    Twenty-First DIGIT Workshop (Dublin, Ireland)
  • Tiefenbeck V., Tasic V., Schöb S., Staake T.:
    Long-lasting effects or short-term spark? On the persistence of behaviour change induced by real-time feedback on resource consumption
    European Conference on Information Systems (ECIS 2016) (Istanbul, Turkey)

2015

  • Tasic V., Tiefenbeck V., Schöb S., Staake T.:
    Short-term spark or sustained impact? Investigating the long-term effect of real-time feedback
    European Conference on Information Systems (ECIS 2015) (Münster, Germany)

2013

  • Tiefenbeck V., Staake T., Roth K., Sachs O.:
    For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign
    In: Energy Policy 57 (2013), p. 160-171
    ISSN: 0301-4215
    DOI: 10.1016/j.enpol.2013.01.021
  • Tiefenbeck V., Tasic V., Schöb S., Staake T.:
    Mechatronics to drive environmental sustainability: Measuring, visualizing, and transforming consumer patterns on a large scale
    39th Annual Conference of the IEEE Industrial Electronics Society (IECON 2013) (Vienna, Austria)
    DOI: 10.1109/IECON.2013.6699906
  • Tiefenbeck V., Tasic V., Staake T.:
    The effects of real-time feedback on resource consumption in single- and multi-person households
    Swiss Society of Economics and Statistics, Annual Congress 2013: „The Energy Transition and its Challenges” (Neuchâtel, Switzerland, 20. June 2013 - 21. June 2013)

2012

  • Tasic V., Staake T., Stiefmeier T., Tiefenbeck V., Fleisch E., Tröster G.:
    Self-powered water meter for direct feedback
    IEEE 2012 - 3rd International Conference on the Internet of Things (IOT 2012) (Wuxi, China, 24. October 2012 - 26. October 2012)
    DOI: 10.1109/IOT.2012.6402300
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Juniorprofessur für Digitale Transformation

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