Behavioral interventions in digital choice environments: supporting consumers in making healthier and more sustainable online decisions

Motivation
When deciding between multiple choice alternatives, individuals often make irrational decisions that do not necessarily align with their long-term preferences and good intentions. They are, thereby, often influenced by the environments in which they make their decisions – also called the choice architecture. This susceptibility to environmental influences can also be leveraged by behavioral interventions aiming to support individuals in their decision-making.

In this project, we investigate how such behavioral interventions can be implemented in digital choice environments to support consumers in making healthier and more sustainable online decisions. We, therefore, combine the latest results of behavioral economic and behavioral policy research with state-of-the-art technology discussed in information systems research. Methodologically, we build on experimental studies in online, laboratory, and field contexts.

Team
Leonard Michels

Sophie Kuhlemann

Prof. Dr. Verena Tiefenbeck