This seminar is held in English.
Establishing causality requires rigorous experimental methodology — a cornerstone of scientific research. In this seminar, students will be introduced to the fundamentals of experimental design and apply them by conceptualizing an original experimental study in their seminar paper, written in a „Research-in-Progress“ format. Students are not expected to conduct the study itself, but will be required to fully develop all key components: experimental design, sampling plan, analysis plan, expected results, and theoretical implications.
The Digital Transformation group led by Prof. Verena Tiefenbeck investigates how IS can be used for behavior change in diverse applications to pursue personally relevant goals, promote healthy habits, sustainable behavior, job satisfaction, employee productivity, etc. Therefore, topic areas for papers in this seminar will include, but are not limited to:
- The changing process of online information-seeking in the age of AI summaries
- Fostering sustainable consumer behavior in online purchase decisions, transport mode choice, etc.
- How GenAI use shapes decision-making
Beyond methodology, the seminar aims to develop a broader set of research and writing skills. By the end of the course, students will be able to find and extract insight from scientific papers, pose clear and precise research questions, critically evaluate empirical claims, write to academic standards, and apply GenAI tools responsibly and transparently in a research context. These skills prepare for and serve as a requirement for applying to experimental master’s theses at our chair.
For questions regarding this seminar, please contact leonie.manzke@fau.de.