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Are you interested in studying natural sciences or mathematics? Then FAU in Erlangen is the right place for you. Friedrich-Alexander-Universität Erlangen-Nürnberg offers degree programs in all areas of natural sciences and mathematics – both as undergraduate Bachelor’s and advanced Master’s programs. The degree programs in food chemistry, pharmacy, and teaching end with a state examination.
We leverage technology to promote sustainable behaviour
The Digital Transformation group develops data-driven tools to understand and to change human behaviour, with a focus on real-world applications in the energy, sustainability, mobility, and health context. Information Systems are both a means and an end of our research: We use digital technologies to investigate human behaviour in the real world and we leverage behavioural insights to build more effective Information Systems.
The team of the Digital Transformation group is led by Professor Verena Tiefenbeck. We are part of the research alliance Bits to Energy Lab, with comprises four teams at ETH Zurich (Chair of Information Management), at the University of Bamberg (Chair of Information Systems and Energy Efficient Systems), at the University of St. Gallen (Chair of Information and Operation Management) and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Digital Transformation Group).
News
ICIS 2025 in Nashville, Tennessee
As part of the International Conference on Information Systems (ICIS) 2025 in Nashville, Tennessee, Laura Schneider and Sophie Kuhlemann represented the Tiefenbeck Chair. Laura Schneider presented her paper “Mind Over Machine: Navigating Human Metacognition When Using Generative AI”, while Sophie Kuhlemann presented her paper “Self-Set Goals and Sales Performance: A Field Experiment on Goal Setting and CRM-Enabled Feedback in B2B Sales.” The conference offered numerous […]Annual Seminar 2025
Our team met from September 12–14, 2025, in Malbun, Liechtenstein, together with the sister groups of the Bits to Energy Lab consortium from ETH Zurich, the University of St. Gallen (HSG), and the University of Bamberg. Over the three-day seminar, team members presented their research projects and received valuable feedback from colleagues. Highlights of the […]Invited Talks by Verena Tiefenbeck and Daniel Schnurr at the University of Cambridge
On November 6, 2025, Verena Tiefenbeck and project partner Prof. Dr. Daniel Schnurr (University of Regensburg) were invited to speak at the Behavioural Roundtable series of the El-Erian Institute of Behavioural Economics and Policy (Cambridge Judge Business School). The session, hosted by Prof. Dr. Lucia Reisch and moderated by Dr. Malte Dewies from the University […]The 2025 Faculty Women’s Award (Ingeborg Esenwein Rothe Award) has been awarded to Sophie Kuhlemann
This year, the Faculty of Law and Economics has awarded the Faculty Women’s Prize in the doctoral researchers category to Sophie Kuhlemann for her research. The prize includes a funding amount of €2,500 in material resources for each awardee. We extend our heartfelt congratulations to Sophie and also to this year’s awardee in the postdoctoral […]Back from the 8th Lindau Nobel Meeting in Economic Sciences
In August, Sophie took part in the 8th Lindau Nobel Meeting on Economic Sciences in Lindau. The meeting brought together selected Young Scientists from around the world to exchange ideas and learn directly from Nobel laureates. The program offered numerous opportunities for both scientific and personal dialogue, including lectures, discussion sessions, and informal conversations. Among the guests were Nobel […]