We leverage technology to promote sustainable behaviour

The Digital Transformation group develops data-driven tools to understand and to change human behaviour, with a focus on real-world applications in the energy, sustainability, mobility, and health context.  Information Systems are both a means and an end of our research: We use digital technologies to investigate human behaviour in the real world and we leverage behavioural insights to build more effective Information Systems.

The  team of the Digital Transformation group is led by Professor Verena Tiefenbeck. We are part of the research alliance Bits to Energy Lab, with comprises four teams at ETH Zurich (Chair of Information Management), at the University of Bamberg (Chair of Information Systems and Energy Efficient Systems), at the University of St. Gallen (Chair of Information and Operation Management) and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Digital Transformation Group).