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We leverage technology to promote sustainable behaviour

The Digital Transformation group develops data-driven tools to understand and to change human behaviour, with a focus on real-world applications in the energy, sustainability, mobility, and health context.  Information Systems are both a means and an end of our research: We use digital technologies to investigate human behaviour in the real world and we leverage behavioural insights to build more effective Information Systems.

The  team of the Digital Transformation group is led by Professor Verena Tiefenbeck. We are part of the research alliance Bits to Energy Lab, with comprises four teams at ETH Zurich (Chair of Information Management), at the University of Bamberg (Chair of Information Systems and Energy Efficient Systems), at the University of St. Gallen (Chair of Information and Operation Management) and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (Digital Transformation Group).

Prof. Dr. Verena Tiefenbeck

News

  • Our team met from September 12–14, 2025, in Malbun, Liechtenstein, together with the sister groups of the Bits to Energy Lab consortium from ETH Zurich, the University of St. Gallen (HSG), and the University of Bamberg. Over the three-day seminar, team members presented their research projects and ...

    Category: Allgemein

  • In August, Sophie took part in the 8th Lindau Nobel Meeting on Economic Sciences in Lindau. The meeting brought together selected Young Scientists from around the world to exchange ideas and learn directly from Nobel laureates. The program offered numerous opportunities for b...

    Category: Allgemein

  • This August, Leonie Manzke from the team presented her research at the Americas Conference on Information Systems (AMCIS) in Montréal, Canada. In addition to receiving helpful feedback and inspiration for her work, she served as session chair, and participated in the Paper-A-Thon event, which broug...

    Category: Conferences, Publications, Talks