Open topics
Bachelor Theses
Topic | Supervisor |
Use cases for scientific value creation from donated dataThe EU General Data Protection Regulation (GDPR) enables citizens to access data that instiutions or companies have on them. These retrieved data can then be donated to scientists to be used in research. There is a lot that could be done with donated data, for example personalized nutritional advice based on shopping data, or health advice based on data from wearable fitness trackers – just to name a few. As a part of the project DataDonations4SustainableChange, our chair aims to explore the possibilities of using donated data to foster desirable and sustainable changes in behavior. The aim of this thesis is to …
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Leonie Manzke |
(Application closed) Shopping for a better world – Potential analysis of loyalty card data for scientific value creationMotivation
To address issues of health and sustainability, the scientific community seeks to understand food shopping behavior. To do this, many researchers rely on retrospective self-reports from consumers. This approach can suffer from biases such as respondents’ memory lapses or social desirability (“I only eat organic meat from happy animals!”). On the other hand, a lot of supermarket chains have some form of loyalty card scheme that collects purchase data from registered consumers (example: LIDL Plus). With the EU General Data Protection Regulation (GDPR), consumers can access their data and “donate” it for the purpose of scientific research. The aim of this thesis is to evaluate supermarket loyalty card data in terms of its potential for value creation in research. Tasks
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Leonie Manzke |
Incentives for a productive use of CRM systemsMotivation Customer Relationship Management (CRM) systems are an extremely important tool for supporting, organizing and steering large sales teams. However, the implementation of CRM systems is challenging, as system adoption is often low, resulting in low usage rates, poor data quality, and thus imitation value creation. Suitable incentives for productive system utilization of CRM systems could help to steer and support their adoption. Methodology: Literature and internet research, possibly interviews Tasks
Special prerequisites Reading, interviews, and structuring Expected results Students are expected to hand in substantiated report |
Laura Schneider |
Indicators for the productive use of CRM systemsMotivation Methodology: Task
Special prerequisites Reading, interviews, and structuring Expected results Students are expected to hand in substantiated report Level: Bachelor thesis |
Laura Schneider |
How to integrate custom-built widgets in CRM systems? An experimental studyMotivation Methodology:Online research & system setup Task
Special prerequisites Some coding, ability to work independently Expected results Students are expected to hand in substantiated report |
Laura Schneider |
Master theses
Topic | Supervisor |
Shopping for a better world – Value creation from digital receiptsTo address issues of health and sustainability, the scientific community seeks to understand food shopping behavior. To do this, many researchers rely on retrospective self-reports from consumers. This approach can suffer from biases such as respondents’ memory lapses or social desirability (“I only eat organic meat from happy animals!”). Thanks to digital transformation, more and more supermarket chains offer eBons, digital receipts. These offer a way to analyze actual purchase data, instead of having to rely on self-reports. By self-trial, thesis authors may “create” sample data to analyze by shopping and collecting eBons. The aim of this thesis is to …
Cooperation with other students is possible if the motivation or methods of their theses are aligned. Interested students should be …
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Leonie Manzke |
(Application closed) Shopping for a better world – Potential analysis of loyalty card data for scientific value creationMotivationTo address issues of health and sustainability, the scientific community seeks to understand food shopping behavior. To do this, many researchers rely on retrospective self-reports from consumers. This approach can suffer from biases such as respondents’ memory lapses or social desirability (“I only eat organic meat from happy animals!”).
On the other hand, a lot of supermarket chains have some form of loyalty card scheme that collects purchase data from registered consumers (example: LIDL Plus). With the EU General Data Protection Regulation (GDPR), consumers can access their data and “donate” it for the purpose of scientific research. The aim of this thesis is to evaluate supermarket loyalty card data in terms of its potential for value creation in research. Tasks
Programming skills required for coding loyalty card data (for example Python, R, …). |
Leonie Manzke |
Incentives for a productive use of CRM systemsMotivation Customer Relationship Management (CRM) systems are an extremely important tool for supporting, organizing and steering large sales teams. However, the implementation of CRM systems is challenging, as system adoption is often low, resulting in low usage rates, poor data quality, and thus imitation value creation. Suitable incentives for productive system utilization of CRM systems could help to steer and support their adoption. Methodology: Literature and internet research, possibly interviews Tasks
Special prerequisites Reading, interviews, and structuring Expected results Students are expected to hand in substantiated report |
Laura Schneider |
Indicators for the productive use of CRM systemsMotivation Methodology: Literature and internet research, possibly interviews Task
Special prerequisites Reading, interviews, and structuring Expected results Students are expected to hand in substantiated report |
Laura Schneider |
How to integrate custom-built widgets in CRM systems? An experimental studyMotivation Methodology: Task
Special prerequisites Some coding, ability to work independently Expected results Students are expected to hand in substantiated report |
Laura Schneider |
Heating management in non-residential buildings – Where are we and were could we go?Motivation Non-residential buildings are responsible for 43% of building-related energy expenditure in Germany, with the majority being used for heating. Many of these buildings are operated as a 24/7 “steady-state” with little or no management. Therefore, there is significant untapped savings potential! Digital technologies like smart thermostats/meters or window sensors allow building managers to identify and leverage opportunities to save energy. The task of this thesis is to gain an understanding of currently used practices and technologies in the thermal energy management of non-residential buildings. Tasks
Prerequisites
Note: More topics on thermal building management will be coming soon along with progress in the project “Thermal comfort as a service (TCaaS)”. |
Leonie Manzke |