Contents
Information systems increasingly provide the necessary tools to collect, analyze, and communicate data about individuals both in organizational and private contexts. This makes it possible to implement data-driven behavioral interventions using various devices including mobile phones, fitness trackers, or electricity smart meters. While some of these products successfully induce behavior change, others completely fail. The seminar introduces students to key concepts from behavioral economics and psychology and how to use them to build effective applications for behavior change in relevant domains including sustainability, healthcare or household spending.
At the beginning of the semester, an introduction to the topic is provided and topics for the seminar thesis are assigned. During the semester, students work on their seminar thesis. The results are presented and discussed at the end of the semester.
The research seminar prepares students for a master’s thesis, so that they are able to answer a concrete research question in the field of digital transformation. More specifically, students …
- Understand important behavioral theories
- Get a first impression on theory testing
- Relate the insights to practical challenges
- Understand the limitations of the theories
- Structure and plan a research-related assignment
- Read and evaluate scientific publications
- Write a scientific report
- Use and cite literature sources
- Present research findings to an audience
| Recommended prerequisites | None |
| Integration in curriculum | 2nd or 4th semester |
| Module compatibility |
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| Method of examination | Seminar paper and presentation |
| Grading procedure | Seminar paper (70%), presentation and peer-to-peer feedback (30%) |
| Module frequency | Summer term |
| Workload | Contact hours: 30 Independent study: 120 h |
| Module duration | 1 semester |
| Teaching and examination language | English |
| (Recommended) reading | Will be announced in class |